Peace be upon all of you…
How are you? Hope all is fine :).
What’s a strange headline?!!. Is “idea” a complex term?. From my point of view it’s a very complex one. But how? why should I think about this silly and tinny?
In this blog post we show that ideation is very important not only in business life, but also in daily life. It’s a life style.
What’s Ideation ?
Ideation means simply to generate an idea. Generating good ideas is hard enough, and anyone try to begin their own business is suffering enough from getting a brilliant idea. But you can remark that the basic skill of generating ideas is the same in many fields!, software ideas, social ideas, and also medical ones.
Idea in business word means that something distinctive will take place in the world. The more your idea is attractive and brilliant, the more users uses it. But when many people don’t like change, and fear about it, it’s an exhausting battle to pitch an idea and attract users to it. So here we are in a critical problem:
How can I pitch an idea that gets heard?
1. Know your audience: If you want to attract more audiences, keep two things on your mind: The first that they are busy, and the second is that they hear a lot of ideas on the same topic and most of them are bad or traditional. And as a result, they want to listen to a great idea more than you might think. So try to meet this need. And also craft an effective pitch; you should deliver some excitement to the audience to be attracted to your idea.
2. Consider your idea in its simplest form: Don’t think that showing your idea in a complex way and a sophisticated form gets user to get fascinated by your idea and think that’s marvelous!. He may appreciate it but he won’t try to pay the change fees for your idea. But also don’t forget to capture the essentials.
3. Don’t reinvent the wheel: Start where the other ends. That’s don’t mean that any applied idea isn’t applicable again, but it means that put your touch in the application.
4. Prepare yourself not just your idea: Both investors and users (audiences) want to see you fast, thoughtful, and fast. If they see that your project is larger than your thoughts, they will suspect that you can apply these massive functionalities. And one of the most important key in this advice is to calm your nerves.
5. Define the scope of the idea: The bigger your idea’s scope is, the more audiences can listen to you. It’s axiomatic that bigger containers contain more. But you can ask an embarrassing question: how can I assess the scope of my idea?. Here is some tips:
– The more features and functions the idea consists of, the bigger it is.
– Different targeted audiences lead to a wider idea.
– Allot of services your idea offers means that your idea is bigger and bigger.
6. Don’t deceive the audiences: Simply, because you will lose your credibility, and on the other hand you won’t get any benefit.
7. Offer an idea which audiences in a miss dead to: It’s the most important advice for anyone who want to generate an illuminating idea. Your idea should add a value to your audiences. And not only add a value, but also add a value which they need. And it’s much better whenever your idea provides more needed values.
Strategies for making an elevator pitch:
When you end the step of generating an idea, you should deliver it perfectly. We have many concepts if you read in this topic you find. Idea shipping, idea pitching, idea delivering. You may get confused about this, but all of them are in the same meaning.
There are five known strategies for pitching, which they are as following:
1. The one-word pitch: Abbreviate your ideas to just one word. And it’s one of the most powerful strategies.
2. The question pitch: When you ask the audiences a question, you invite them to show their own reasons for agreeing you. But don’t use this technique with all ideas, use it only when you guarantee that your audiences are agree with you but you need a stronger way to let them tied with your idea.
3. The rhyming pitch: People get impressed by rhymes more than ordinary speeches.
4. The subject-line pitch: In this technique you illustrate your idea and show its pros in only one sentence.
5. Twitter pitch: Here you introduce your idea in only 140 characters. And it’s a preferred way for many fans.
6. The Pixar pitch: Express your idea in Pixar story sequence. “Once upon a time … . Every day, … . One day … . Because of that, … . Until finally … .”.
At the end of this blog post I want to you ask a question, did you satisfied that the “idea” term is very big ;).
Thanks allot for reading, and stay tuned for more business articles :).